How WordWorks AI and Microsoft GrowthX Make Finance Human in the Middle East

At WordWorks AI, we believe that every milestone is more than professional recognition it’s a chance to shape lives, challenge the ordinary, and reimagine what’s possible in finance. That’s why it’s such an honor for us to join Cohort 6 of the Microsoft for Startups GrowthX Accelerator, in partnership with the Abu Dhabi Investment Office (ADIO). Among thousands of visionaries, we have been selected alongside eleven outstanding AI-led startups to participate in twelve weeks of transformative workshops, mentorship, and opportunity in the UAE.
The GrowthX Accelerator is not just a learning journey it’s a launchpad. It opens doors to world-class expertise, Microsoft Azure’s deep technology stack, a powerful investor network, and high-impact demo days.
For WordWorks AI, it marks a leap forward in our dream, reimagining financial wellbeing for businesses and people, bridging India and the Middle East.
Imagine a business owner in Dubai or a family in Mumbai, anxious about debt but hesitant to reach out because of stigma, language barriers, or fear of facing harsh, impersonal human debt collectors. Now imagine they’re greeted by a warm, empathetic, multilingual AI voice agent someone who doesn’t just remind, but listens, reassures, and offers real solutions. This vision is at the very core of our technology.
Powered By Collaboration: Microsoft, ADIO, and Plug and Play
This milestone is made even more meaningful by collaboration. Working alongside global leaders like Microsoft, ADIO, and Plug and Play, we’re immersed in an ecosystem designed to support innovation, scale, and real impact. Plug and Play’s network connects us to visionary partners and investors fueling growth and accelerating the potential for change.
More Than Automation, It’s Empathy, At Scale
What sets WordWorks AI apart isn’t just our technical brilliance, it’s our commitment to the dignity of every person we serve. Our multilingual voice agents hold genuine, human-like conversations in Arabic, Hindi, English, and more. They respond with patience and context, addressing not only overdue balances, but also the emotions and stories behind them.
Our approach to debt counselling centers on human intelligence and heart. We guide, educate, and empower borrowers with clarity helping them build better financial futures and easing the anxiety around collections.
Why Debt Counselling Is Vital for the Middle East
The region’s rapid growth means more access to credit and more people in financial flux. Yet, cultural taboos and language gaps can make it hard for people to get support. Sometimes, those who need the most help are the least likely to ask. We’re determined to break the silence and bring counselling, guidance, and hope to every conversation.
Powered by Partnership
Our GrowthX and ADIO partnerships turbocharge our work giving us access to technology, networks, and local insights while allowing us to tailor our solutions to the region’s needs. Weare scaling up fast, prioritizing privacy, compliance, and a distinctly compassionate customer experience.
Our Way Forward
At WordWorks AI, our goal isn’t just better collections. It’s building trust and creating possibility. If you’re a financial leader who knows there’s a better way, who wants to combine high-tech with high-touch, we’re ready to help.
Let’s lead this movement together making finance about progress, people, and empathy, one conversation at a time.
Learn more or join the journey at www.wordworksai.com.